A Message from the CEO

How We Became One of America’s Leading Wholesale Letterman Jacket Award Companies

Chenille Appeal CEO MessageMore than 22 years ago, my wife and I risked everything we had to start a custom chenille manufacturer in a 200 square foot garage.  We began with a single chenille embroidery machine and sold wholesale chenille letters, chenille patches, and chenille mascots to a network of sporting goods stores throughout the United States.  By delivering faster than virtually all of our competition, and offering what we are believe are consistently higher quality products, we have grown exponentially over the years and now represent one of the nation’s largest and most successful wholesale letterman jacket award providers. Our factory is located north of Kansas City, Missouri to give us a shipping advantage over competitors, taking half as long to reach each coast.

Whether you are a major movie studio, fashion designer, sporting goods store, team dealer, school district, or awards distributor, we believe that making us your sole wholesale chenille manufacturer and varsity letterman jacket provider will prove to be one of the most intelligent business decisions you can make.  Our state-of-the-art wholesale ordering system allows you to submit customized orders directly to our factory, view recommended retail pricing and profit margins, track shipment status, and submit payment.  Our graphics department has digitized some of the most intricate and detailed chenille embroidery artwork, meaning we can add your entire library of designs to your online account so you can order your favorite products in seconds.  These are just a few of the amazing benefits to becoming an authorized Chenille Appeal dealer.

When you work with Chenille Appeal, we allow you to utilize our extensive experience in the wholesale varsity jacket industry.  We can help you work toward building a successful custom chenille program, let you order in seconds, all with virtually no paperwork because our system does it for you!  In short, we believe that by making your life easier, faster, and simpler, we succeed because it frees you up to focus on running your business.  As your business becomes more successful, you have the opportunity to earn higher wholesale chenille discounts and rebates, meaning more money left in your pocket.  This formula has worked for 22 years and we continue to see its success every day when we turn on the factory lights and watch thousands of orders roll into our production management system.

Right now, we invite you to submit a dealer application and tell us about your wholesale varsity letterman jacket award needs.  For the right clients, working with Chenille Appeal can help revolutionize your letterman jacket and custom chenille business.  We hope that you are one of them.


Mark Kennon
Managing Member
Chenille Appeal, LLC