Chenille Patches Remain a Key Product for Dealers

Chenille Patches Remain a Best Selling Wholesale Chenille Product, Even In a Recession

chenille patches awaiting shipment

Chenille Appeal is proud to be a leading manufacturer of wholesale chenille patches and chenille letters. Regular shipments are grouped throughout the day on a sorted shelving systems, matched up with batches created by our internal accounting system, and shipped through the dealer's preferred method. This allows us to produce substantial volumes of chenille patches in as little as 2-3 weeks, even during the fourth quarter rush. By dealing with qualified institutional customers and not selling directly to the public, we are more efficient because we can develop deep relationships with our client base, understanding their needs.

For many chenille dealers such as a sporting goods store or team sales rep, wholesale chenille patches will traditionally make up between 25% and 50% of your volume, excluding the value of the wholesale varsity jacket itself.  This category of products includes chenille patches such as embroidered sports patches (baseballs, footballs, track feet), embroidered state patches, activity patches (such as band, choir, or cheerleading), and more.  Based on sales volume, chenille patches typically beat out the second most popular category, chenille letters. They often provide higher profits per unit for our dealers, as well, due to the customized nature of the embroidery.

One of the reasons that the wholesale chenille patches business is so successful is an old saying: “No matter how bad the economy, little Johnny will get his All State patch.”  This goes to the heart of why the industry exists – to celebrate the achievements of students and athletes, creating a tangible recognition of accomplishment that can be treasured for a lifetime. We take that charge seriously.  We recognize, and understand, that some parents and students spend weeks, if not month, working to pay for their varsity jacket.  Given the history of our company, we want to do everything we can to make sure they get the quality and service they deserve, all while making you, our wholesale chenille patch dealer, look good.  We discussed this in Chenille Patches Create Lasting Memories for Letterman Jackets.

If you are a sporting goods store, team dealer, or other institutional buyer, read Working with a Wholesale Letterman Jacket Awards Supplier to discover how Chenille Appeal can help fill your chenille patch needs.  (We do not sell directly to the public, so if you are a retail customer, please contact your local sporting goods store for information on how to order a letterman jacket; we cannot help you.)

Comments are closed.