The foundation of our business is the manufacturing of custom chenille products, embroidered patches, and tackle twill uniforms sold through an extensive network of sporting goods stores, men’s clothing stores and embroidery shops throughout the United States and Canada. We are the manufacturer of choice for several of the largest sporting goods stores in the country, and our work regularly appears in magazines, on television, in the movies, for professional sports teams, and even on Broadway.
Chenille Appeal, LLC is a wholesale only company; it is our goal to help you build your brand, and in doing so grow ours. This business model causes our firm to prosper when your sales increase. This provides a great foundation for the business relationship between Chenille Appeal, LLC and our customers and we feel it’s one of the reasons we’ve been so successful.
Our main factory is located in St. Joseph, Missouri, where we are centrally located for delivery to anywhere in the United States within a few days of shipment. Created in 1994, Chenille Appeal was born into an old “set in their ways” industry that didn’t believe custom chenille products, embroidered patches, and tackle twill could be delivered in 2-4 weeks, especially in the fourth quarter. We believed it could be done and we have spent the last 15 years continuously developing new processes and internal systems that maximize our ability to produce. This discipline, coupled with substantial capital investments, has kept us ahead of other companies that have chosen to maintain the same processes developed by their founders over 30 years ago.