Discount Tiers for Wholesale Dealers

The More You Buy, The More You Save

Note:

Tip: By ordering both your varsity jackets and your chenille awards from Chenille Appeal, you might qualify for a higher dealer discount tier due to your combined volume, saving more money.

If you are an authorized Chenille Appeal dealer, there are three important ways you can save money: 1.) Your dealer discount tier, 2.) Your booking level, and 3.) Quantity discounts.

Dealer tier discounts are the everyday pricing you receive on wholesale varsity letterman jackets and wholesale chenille awards. That means if you are a platinum dealer, when you get into the system, the prices you see on your chenille awards and varsity jackets will be 9% below the base wholesale price.

In other words, if a base wholesale price for a chenille patch is $10.00, a platinum dealer will see $9.10 instead ($10.00 – 9% discount = $9.10 for instant savings off our regular wholesale prices). This discount won’t appear anywhere because it has been applied to all of your products across the board, making it easier to understand! That is, when a platinum dealer logs into their account, the prices they see already reflect their 9% special discount! Dealer discounts are not retroactive. For instance, if your business grows and you move from a silver dealer to a gold dealer, you will not be entitled to “back” discounts, but instead, your prices going forward after being certified at that level by Chenille Appeal will automatically receive the 6% discount.

General Dealer

Base wholesale pricing

  • Annual volume $4,000 or less
  • Additional booking discounts
  • Additional quantity discounts

Silver Dealer

3% discount

  • Annual volume $4,001-$10,000
  • Additional booking discounts
  • Additional quantity discounts

Gold Dealer

6% discount

  • Annual volume $10,001-$25,000
  • Additional booking discounts
  • Additional quantity discounts

Platinum Dealer

9% discount

  • Annual volume $25,001-$75,000
  • Additional booking discounts
  • Additional quantity discounts

Ruby Dealer

12% discount

  • Annual volume $75,001-$150,000
  • Additional booking discounts
  • Additional quantity discounts

Black Dealer

Call to discuss

  • Annual volume $150,001+
  • Additional booking discounts
  • Additional quantity discounts

Example of Everyday Pricing for a 6 Inch Single Felt Varsity Letter

Dealer Tier Annual Volume Dealer Discount 1 Ordered 288+ Ordered
This table is based upon a premium Made in the USA varsity letter chenille award manufactured at our factory near Kansas City, Missouri. It does not include any booking discounts, which may be available to dealers periodically subject to the programs and terms in effect at the time. Upon request, we can provide quotes for high volume orders, special projects, and off-shore production capabilities for those who prefer cheaper, economy grade imported varsity letters and patches.
General Dealer $4,000 or Less Base Wholesale Pricing $4.80 $3.94
Silver Dealer $4,001-$10,000 3% Discount $4.66 $3.82
Gold Dealer $10,001-$25,000 6% Discount $4.51 $3.70
Platinum Dealer $25,001-$75,000 9% Discount $4.37 $3.58
Ruby Dealer $75,001-$150,000 12% Discount $4.22 $3.46
Black Dealer $150,000+ Call to Discuss Call to Discuss Call to Discuss

If you are interested, you can learn more about the benefits of becoming a Chenille Appeal dealer, or contact us to open a wholesale account.