When you order from Chenille Appeal, you can buy both your varsity jacket and chenille award patches at the same time, qualifying for higher discount tiers, dealing with a single order, tracking order progress through the administrative panel of your wholesale account, tracking UPS and FedEx shipments, submitting payment online, and so much more.

A well-run letterman jacket business can be a profitable and rewarding product line for a sporting goods store or team dealer.  But the hassle of dealing with custom merchandise can sometimes overwhelm even the best intentioned managers and employees.  At Chenille Appeal, we’ve found ways to solve almost all of the problems that plague the varsity jacket industry, allowing our dealers to save time and money.  Imagine a world where you can:

• Place an order for your varsity jacket and the custom chenille award patches or embroidery at the same time, on a single form
• Have the finished varsity jackets arrive in your sporting goods store or warehouse ready-to-wear
• Receive delivery faster than you’ve ever dreamed, allowing you to get paid in full sooner
• Have access to an order system that lets you track, duplicate, and monitor orders
• Increase profits by cutting one of your freight-in charges
• Save money by reaching a higher volume tier through combined chenille award and varsity jacket sales
• No longer coordinate orders with two or three vendors (custom chenille, varsity jacket, and sewing)
• Submit payment online so no more remembering invoice numbers or due dates
• Know that your custom chenille awards are Made in the USA

There is no need to imagine it because that is what Chenille Appeal strives to do for its wholesale dealers.  Our business model is based on the notion that the faster our dealers grow, the faster we grow.  And it’s worked for more than 17 years, transforming us into one of the leading wholesale providers in the United States.

An Example of How One Stop Shopping Can Save You Time and Money on Your Wholesale Letterman Jackets

In most cases, if you are a typical sporting goods store or team dealer, you have to organize, coordinate, structure, and supervise your chenille and jacket orders.  The process usually looks something like this:

• You place an order with a letterman jacket manufacturer
• You place an order with a custom chenille manufacturer
• Depending upon your own setup, you then have one of two choices:
• You have to coordinate the letterman jacket manufacturer sending the shipment to the custom chenille manufacturer to sew on the patches
• You have the letterman jacket manufacturer and the custom chenille manufacturer each send their respective products to you, at which point you either give them loose to your end-customer or you coordinate with a local seamstress for sewing

That is hard.  It’s time consuming.  There are multiple chances for errors and costly mistakes that come straight out of your pocket and bottom line.  We want to simplify that process.  With Chenille Appeal, ordering wholesale letterman jackets and chenille awards is simple, fast, easy, and cost effective.

• You place an order for both your letterman jacket and custom chenilles with Chenille Appeal through our state-of-the-art online wholesale ordering system.  The product arrives ready-to-wear out of the box.

That’s it.  It really is that easy.

Additional Benefits of Ordering Your Wholesale Letterman Jackets from Chenille Appeal

And the benefits don’t stop there!

• If there is a varsity jacket and chenille combination you use regularly, you can save them to a shopping list within your wholesale account for quick reordering in seconds.
• By using us as your one-stop wholesale letterman jacket and chenille awards vendor, you can save money by cutting out one of your freight-in charges.  We explain the math, and how it should keep more cash and profit in your pocket, in an article called Save Money on Freight By Using Us as Your One-Stop Wholesale Letterman Jacket Vendor.
• If you want us to private label letterman jackets with your own store information, we can do that, too!  Just send us the labels you wish to have sewn into your jackets.  More information about this program can be found by logging into your wholesale ordering system account.
• Consolidating your wholesale letterman jacket purchases with your wholesale chenille awards purchases might qualify you for a higher dealer discount tier, saving you money on the chenille patches you are already buying.  Lowering your costs can increase your profits.  That is a recipe for success.
• Seeing the entire order on a single invoice can help you better organize your business and calculate your own profit margins.

We Continue to Support Third Party Wholesale Letterman Jacket Vendors

Of course, at Chenille Appeal, we want to serve our dealers and help you be successful in the varsity jacket industry.  That means if you want to continue the old method of buying your wholesale varsity jackets from a third party vendor and having them shipped to us for custom chenille awards, we will still accommodate your needs.  If you choose not to use our private label wholesale varsity letterman jackets, we recommend Rock Creek Athletics or Holloway Sportswear.  Both offer great products that we believe are nearly indistinguishable from our own jackets and we’ve worked with each for many years.

How to Get Started as a Varsity Jacket Dealer

If you are currently an authorized Chenille Appeal dealer, you can already take advantage of these great benefits through your wholesale ordering system account.  If you are not a dealer and you meet the dealer requirements, call us at (816) 387-9364 to open an account and gain access to our supply of wholesale varsity jackets.

Chenille Appeal can work with your existing wholesale varsity jacket vendor or you can purchase wholesale letterman jackets from us. Whether you want to use us for custom chenille awards, varsity jackets, or both, we can meet your needs!

Save money?  One stop shopping?  Wholesale varsity letterman jackets with custom chenille awards ready-to-wear out of the box?  An online wholesale ordering system that lets you monitor order status, track packages, submit payment, and save shopping lists of frequently purchased items so reorder takes seconds?  All of this is possible when you make Chenille Appeal your vendor for letter jackets and chenilles.

An Introduction to the Wholesale Varsity Letterman Jacket Industry

Whether you are a sporting goods store or other specialty retailer, sales rep, club, or private organization, if you’ve decided to enter the wholesale varsity jacket industry, there are a few things you’ll want to know.  This basic introduction to the wholesale varsity jacket business was put together to explain how it works, some things you might want to watch out for as you begin conducting business, and a few of the major players.  We explained some of these principles in Working with a Wholesale Letterman Jacket Awards Supplier.  This is a continuation to help you go one step further.

The Basic Components of Every Wholesale Varsity Letterman Jacket

There are two major components to every wholesale varsity jacket business:

1. The wholesale varsity jacket itself. 
   This is the actual garment that is often known as a letter jacket, letterman jacket, or varsity jacket.  There are several different styles that include:
   1. Leather Sleeves vs. Wool Sleeves vs. Naugahyde / Vinyl Sleeves: The basic choice when it comes to sleeve construction on a wholesale varsity jacket is genuine leather (the most expensive and nicest option), wool (often made of premium melton wool, the same as the varsity jacket body itself), or fake leather, vinyl, or Naugahyde.  Most wholesale varsity jacket manufacturers offer all three options at varying price points.  Far and away, the most popular option based on sales volume is genuine leather sleeves.  A letterman jacket is supposed to represent an investment that lasts a lifetime; you don’t take the low bid when you’re spending your hard-earned money on a keepsake that cannot be replaced.
   2. Sleeve Style: You can have traditional sleeves or raglan sleeves (raglan sleeves are those that go all the way up to the neck as opposed to ending at the shoulder like a traditional varsity jacket).  Which choice is most popular depends entirely upon the region and school or institution tradition.
   3. Collar Style: There are six to twelve different collar styles that are popular when designing a wholesale varsity jacket.  These are unique and most people just go with a standard collar, with byron collars and sailor collars being popular options, as well, in certain areas of the United States.
2. The custom chenilles and patches that go on the wholesale varsity jacket
   This includes varsity letters, chenille patches, emblems and mascots, and other chenille award products.  That’s what we do here at Chenille Appeal, LLC.  In an industry that normally takes 6-8 weeks to deliver, especially during the busy holiday rush season, Chenille Appeal has consistently produced wholesale chenille letters and other products in an average of 2-3 weeks, making us one of the fastest large-scale producers of custom chenille products in the United States.  Our factory is located near Kansas City, Missouri, giving us a shipping advantage compared to most of our competitors, further increasing our delivery speed capabilities.  This is vital because the downfall of most wholesale varsity jacket sales programs is the fact that the retailer (you) have money tied up that you can’t collect until the final chenilles are delivered to put onto the letterman jacket.  By providing you with a faster turnover time, we make it possible for you to improve your cash flow cycle and experience happier customers.

How Chenille Appeal Can Make Your Wholesale Varsity Jacket Business Easier and Simpler

When you are an authorized Chenille Appeal dealer, you have several choices.  You can continue to use your existing varsity jacket supplier and we will work with them to coordinate your wholesale chenille order with your varsity jacket order.  Alternatively, you can save money and do one-stop-shopping by buying both your varsity jackets and your custom chenille awards from us on a single purchase order.  In many cases, this can lead to less work for you, as well as higher profit margins on your letterman jacket sales due to your ability to cut out at least one freight-in charge since you will be working with us as a single vendor.

More Information On Becoming a Chenille Appeal Dealer

If you are interested in improving the performance of your wholesale varsity jacket program, we recommend reading Increasing Your Letterman Jacket Profits.  For more information on Chenille Appeal, LLC and how we have become a successful provider of wholesale varsity jacket awards, read How We Became a Leading Wholesale Chenille Company.

If you have any questions, you can contact our customer service department.  If you are ready to begin adding these great products to your retail store, or wish to place a large wholesale order, you can read our dealer requirements.

Stop throwing away your company's profits! By using Chenille Appeal as your letter jacket vendor and custom chenille vendor, you can cut out a single freight charge plus avoid the hassle of dealing with multiple companies for the same order. More cash in your pocket. An easier-to-manage order process. Our consistently fast delivery. What's not to love? Image © iStockphoto/Thinkstock

Did you know that by purchasing your wholesale letterman jacket and your wholesale chenille award patches, such as varsity letters and sports patches, through Chenille Appeal, we can help save you money?  It’s true!  In the past, most dealers were forced to handle a significant amount of work to make sure their jacket orders arrived on time, finished, and made it into the hands of the end retail customer.  The process usually looked something like this:

• You place an order with a letterman jacket manufacturer
• You place an order with a custom chenille manufacturer
• Depending upon your own processes, you then have one of two choices:
  • You have to coordinate the letterman jacket manufacturer sending the shipment to the custom chenille manufacturer to sew on the patches
  • You have the letterman jacket manufacturer and the custom chenille manufacturer each send their respective products to you, at which point you either give them loose to your end-customer or you coordinate with a local seamstress for sewing

With Chenille Appeal, the process is simple, fast, easy, and cost effective.

• You place an order for both your letterman jacket and custom chenilles with Chenille Appeal through our state-of-the-art online wholesale ordering system.  The product arrives ready-to-wear out of the box.

That is one less shipment, not to mention a far easier experience.  That extra cash goes directly to your company’s bottom line.

And the benefits don’t stop there!  If there is a jacket and chenille combination you use regularly, you can save them to a shopping list within your wholesale account for quick reordering in seconds.  It really is that easy.

We can have your shipping charges consolidated on our own UPS account or you can opt to use your company's preferred shipper and pay them directly. We want to make your job as easy as possible so we can work to arrange the most cost effective solution for your letterman jacket needs. Image © iStockphoto/Thinkstock